Your website must meaningfully and relevantly connect with your products and services and provide your customers with uninterrupted navigational and informational experience. This is what the job of a professional UX service provider is all about. He or she is not so much in coding languages but more deeply involved in designing of the website and its function to overall performance and usability in the eyes of the end-users.
However, not all UX service providers are good at what they say and this is a little tricky. You must therefore have a fair idea about how to choose a good UX professional pertaining to your kind of business or services.
What to Look for in a UX Designer?
Professional UX designers may or may not know the whole area of business or service. This you ought to find out. It also means that just because these UX designers had experience in several large corporate it doesn’t mean that they may be suitable for your kind of business. As an adviser to end-users a UX designer is a master of making each website into a living experience for persons visiting those sites.
In this context, UX or User Experience expert should be knowledgeable about research, branding, visual design of the site and SEO content that goes with it. He or she is brilliant, creative, having technical knowledge about website planning and problem solving skills.
You must know your budget as there are few services by UX expert that may increase the cost. For instance, an expert having large credentials may fix her fees quite high. Therefore, try to choose someone that has positive reviews as well as hourly paying schedule.
Pre-plan your Goals and Objective
You must have clear goals and objectives so that you know that your UX professional has the right kind of experience in such projects. It is better to take your time out for this than waste your hard earned money later. To get better idea about the UX professional you may ask for their credentials and the number of such projects they have earlier handled.
See whether their design is complex or quite an interactive experience. A good design may mean little if users do not have good interactive experience when they visit the website. Again, when you go through their case study you must note whether the professional UX designer has real time metrics to improve the interface.
In order to fulfill your above objective for pleasing UX you must ask the professional to give some concrete examples of their earlier clients. This is especially so when it comes to conversion rates on your site. And not in least is their transparency records and how they react to someone’s criticisms and praises.
You must make sure whether your UX professional attends to problems and whether he can give quality assurance. This would entail testing and benchmarking and trial runs and in the end final user experience.
Lastly, see their scope of service in the future and whether they have good follow up.
