Salesforce

Salesforce is the world's #1 customer relationship management (CRM) platform.

What is Salesforce?

Salesforce is Software-as-a-Service (SaaS) CRM created by Salesforce.com, Inc. (usually abbreviated as SFDC for Salesforce dot com), a cloud computing company.

Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) service and also provides a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

What we do

Relying on our experience in Salesforce implementation services, We answers the most popular questions of those interested in Salesforce without going into deep technical details. We tell about the goals this CRM helps achieve, the industries it serves, explain how its key features work and why Salesforce CRM is appreciated by so many customers worldwide.

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What is Salesforce used for?

Salesforce is used for customer relationship management in sales, marketing and customer service. The list of core Salesforce products includes:

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Sales Cloud –

software allowing sales process automation, design and management; contact, lead, and opportunity management; sales reporting and forecasting.

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Service Cloud -

software allowing automation and management of omnichannel customer service, case management, field service management, and customer service analytics.

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Marketing Cloud –

software allowing automation and management of marketing campaigns, customer segmentation, social media advertising and creation of customer communication scenarios.



There are also industry-specific products, like Health Cloud, Financial Services Cloud, Government Cloud, Nonprofit Cloud, etc. which cover the business needs and business process peculiarities of the organizations operating in these domains.

Why is Salesforce so good?


When compared with its main competitors, it becomes clear that Salesforce is generally valued for its rich default functionality, high customizability and ample integration capabilities.

Besides, Salesforce customers claim to appreciate this CRM for:

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service and marketing

A large variety of products and add-ons for sales, customer service and marketing needs for companies of all sizes and domains.

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Salesforce AppExchange

The availability of additional software from Salesforce and third-party software vendors (there’re over 5,000 applications on Salesforce AppExchange).

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Customer Support

Extensive customer support and self-service capabilities (a wide range of online resources, like Trailhead and product documentation for user training).

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A list of key Salesforce CRM features includes:


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A 360-degree customer profile –

functionality that aggregates comprehensive customer information, including the info from the account (e.g., company name, industry, size) and contact (e.g., a contact person’s name, job title, phone, email) objects.

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Sales automation –

features like workflow rules, approvals and the Process Builder allow no-code automation of sales-related processes.

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Marketing automation –

the mass email feature allows creating targeted emails and track what contacts received them. The campaign management feature helps segment customers, deliver personalized messages to them, manage marketing campaigns across all channels and track their results.

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Customer service automation –

the omnichannel feature brings the cases from multiple customer communication channles (e.g., web, email, phone, social media, etc.) under one roof and routes them to designated agents. The case management feature automates the whole lifecycle of a case, from creation to closure. The knowledge base helps customer service agents find the needed answers and help to address customers’ issues faster.

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Einstein Analytics

The Einstein analytics offers you high business intelligence that helps to unlock complicated sales as well as service insights. With Einstein Actions, you can go to the next step faster. This analytics also connects the users to sales, service, and community clouds with embedded dashboards. It consistently demonstrates data as well as insights to the employees and partners. Data security is the prime aspect of Einstein and more than 150,000 business houses are sharing data and getting intelligent insights to grow business with this analytical tool.

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Custom Software Mockups

In order to make your website great, our professional web designers take advantage of mockup tools to analyze layout, design and functionality

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Website Wire framing

We create personalized wire frames for your project. We assist businesses in wire-framing and interactive prototyping to create experience that deliver tangible results

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iOS App Designs

Our professional mobile UI designers are experts in designing a user-friendly and intuitive interface with complete understanding of user-centric design principles

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Android App Designs

Android devices are becoming the leading actor in the mobile application market. Our team create an elegant UI design for your Android app

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Graphics to HTML5

Being a market-leader in providing efficient, trusted, and powerful Graphic to HTML conversion services, creativity and innovation is our norm

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Graphic Designing

We create alluring graphic designs which are responsive to the devices using critical elements of fluid, proportion-based grids and are flexible

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